The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya | Chapter 09 | Current Perspective to Economics and Management Vol. 4
Firms operating in highly competitive industries strive to bolster their performance by building sustainable competitive advantage. Organizational culture and market orientation are considered sources of competitive advantage. Organizational culture creates competitive advantage only when it is strong, encourages creativity and adaptation to changing conditions in the market. Organizational culture creates behaviors such as market orientation that ultimately leads to superior performance of the firm. Competition in the microfinance industry is intense as microfinance institutions compete with each other, commercial banks, savings and cooperative societies and informal money lenders. In such competitive markets, understanding the drivers of firm performance is necessary. Therefore, our study was designed to assess the influence of organizational culture and market orientation on performance of microfinance institutions in Kenya. The population of the study comprised microfinance insti...