B P International

The penultimate source of one's long-term survival is good health. However, with a pandemic as widespread as COVID-19, the negative impact on health becomes all-encompassing. Furthermore, as the world becomes more contemporary, the possibility of health-influencing elements increases. 'Media' is one of these elements. As a result, the purpose of this article is to evaluate and integrate the impact of media during the early stages of the coronavirus's dissemination. The media, which may have been useful in regulating public health or at the very least assisting in the long-term management of the spread, turned out to be the medium for disseminating the disease's aftermaths. While the pandemic's negative effects engulfed everyone, the media, too, played a role that was far from helpful. All of the media's efforts were focused on increasing their popularity and TRP rather than promoting public welfare. While COVID-19 was largely concerned with physical health, ...

Social network channels have sparked millions of users in almost to our society. Furthermore, these new tools of connection obtain users' trust by interacting with them at a more profound level, as regional and worldwide marketing organizations have realized social networking as an underlying buying platform and have used this reform to encourage advertisement campaigns and marketing approaches by social networks channels. A company cannot stand in the market with the lack of social media channel now. Notwithstanding the increase of social networks and the widespread diffusion of different information means, limited studies have been done concerning the marketing perspectives of these channels of communication in the Arab region. The motive for this study is to examine the tool of these media and determinants that affect the purchasing behavior of the Saudi consumer. To study a sample of 226 respondents via. Google forms and monkey survey (online) using a close-ended questionnai...

This study examined Generation Y’s psychological addiction to social media with specific regard to Research Gate, Facebook, YouTube, WhatsApp and Twitter. The addiction was deduced using Griffiths’ five components that govern behavioral addiction: tolerance, salience, withdrawal, conflict and relapse. The tenacity of this study was to clinch if Generation Y agricultural scholars’ was in fact addicted to social media because of their necessity to sustain their connections with peers. The study reveals that Research Gate was the most widely used social media (95.00 per cent). About ninety four per cent (93.75 per cent) of the respondents primarily used social media for downloading study materials. Eighty eight per cent of the respondents had more than five social media account. 76.25 per cent of the respondents spend more than 3 hour on social media. About seventy three per cent (72.50 per cent) of the respondents spend two hour on social media for agriculturally related issues. The m...

WhatsApp sends real-time messages and is one of the world’s most popular communication applications in the 21 st century. The present study highlights and examines the domestication of WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village and 3 farmers were selected with the help of systematic sampling technique. Thus, 90 farmers from the 3 blocks of the district using whatsapp were purposively selected and grouped for sending the messages of agricultural aspects. The study was conducted at Krishi Vigyan Kendra, Neemuch during 2016-17. Results showed how farmers perceive WhatsApp as a ‘convenient’ communication application, problem solving with audio-visuals, on-time, solution at the time of crisis in their agriculture activities. Some of the critical issues arising from the use of WhatsApp included distractions and exposure to unregulated messages or information. Irrespective of its disadvantages, social media has proved to be an important platfor...