Skip to main content

Consumers Involvements with Social Media in Saudi Arabia: A Marketing Perspective | Chapter 15 | Current Perspective to Economics and Management Vol. 4


Social network channels have sparked millions of users in almost to our society. Furthermore, these new tools of connection obtain users' trust by interacting with them at a more profound level, as regional and worldwide marketing organizations have realized social networking as an underlying buying platform and have used this reform to encourage advertisement campaigns and marketing approaches by social networks channels. A company cannot stand in the market with the lack of social media channel now. Notwithstanding the increase of social networks and the widespread diffusion of different information means, limited studies have been done concerning the marketing perspectives of these channels of communication in the Arab region. The motive for this study is to examine the tool of these media and determinants that affect the purchasing behavior of the Saudi consumer. To study a sample of 226 respondents via. Google forms and monkey survey (online) using a close-ended questionnaire with the care of reducing non-response error was addressed in the research. For analysis descriptive (frequency distribution statistics), with the Chi-square goodness of fitness test at P. Value 0.05 (for hypothesis test) was applied and the outcomes were explained respectively in the research. In the result analysis, it is discovered that there is variance among the respondents in time duration spent on social media and purchasing preferences within the social media platform as well as a result shows that there is a remarkable difference in preferences in the use of social networking sites among the respondents.

Author(s) Details

Mohammad Zulfeequar Alam
Department of Marketing, College of Business Administration (CBA), University of Business and Technology (UBT), P.O.Box 110200, Jeddah 21361, Kingdom Saudi Arabia.


Comments

Popular posts from this blog

Consensus Summit: Lipids and Cardiovascular Health in the Nigerian Population | Chapter 09 | Current Trends in Food Science Vol. 1

Aims: To issue a consensus statement on Lipids and Cardiovascular Health and the impact of their interrelationship in Nigerian Population. Study Design: Experts from a range of relevant disciplines, deliberated on different aspects of Lipids and Cardiovascular Health in the Nigerian Population at a Summit. Place and Duration of Study: The Summit was held in April 2016 at the Nigerian Institute of Medical Research. Methodology: Presentations were made on central themes after which expert participants split into four different groups to consider the questions relevant to different sub themes of the title. Consensus was arrived at, from presentations of groups at plenary. Conclusion: With the increase in the prevalence of NCDs, especially Cardiovascular Disease in Nigeria, and the documented evidence of deleterious effects of lipids, the expert panel called for an urgent need to advocate for the general public and health professionals to make heart-friendly

A Review on Gongronema latifolium, an Extremely Useful Plant with Great Prospects | Chapter 11 | Recent Advances in Biological Research Vol. 3

Gongronema latifolium is a plant that has a wide range of nutritional and ethnomedical uses in different tropical African communities. Scientific reports on the chemical composition and bioactivity (anti-inflammatory, antimicrobial, antidiabetic, antioxidant, anticancer and allelopathic properties) of the plant material by different authors are discussed in this review. Future prospects of the plant extracts in the areas of herbal formulations, food preservation, alcoholic fermentation and beer production, drug discovery and allelopathy are also highlighted. Author   Details: Olugbenga Morebise Faculty of Basic Medical Sciences, All Saints University School of Medicine, Roseau, Commonwealth of Dominica. Read full article: http://bp.bookpi.org/index.php/bpi/catalog/view/50/403/433-1 View Volume: https://doi.org/10.9734/bpi/rabr/v3

An Overview of Ultrasonic Technology and Its Applications in Food Processing, Preservation and Quality Control | Chapter 03 | Current Research in Science and Technology Vol. 3

Ultrasound is one of the emerging technologies that were developed to minimize processing, maximize quality and ensure the safety of food products. In recent years, ultrasound technology has been used as an alternative processing option to conventional thermal approaches. Although Ultrasonication methods have been used for years in research and diagnostics, major advances have been made in the last decade. The applications for which high power ultrasound can be used range from existing processes that are enhanced by the retrofitting of high power ultrasonic technology, to the development of processes up to now not possible with conventional energy sources. The present paper reviews the generation, principle mechanism, properties, process parameters, applications, merits and demerits and future trends of the ultrasound technology in the food processing. Author(s) Details Er. Bogala Madhu Department of Processing and Food Engineering, College of Technology and Engineering, MP