Creativity versus Innovativeness: Exploring the Differences between the Two Constructs May Lead to Greater Innovation in Large Firms | Chapter 10 | Current Perspective to Economics and Management Vol. 3
Several individuals from top management seem to be confused about the difference between creativity and innovativeness. [1] suggests that while innovation begins with creative ideas, creativity by individuals and teams is only a starting point for innovation. Individual creativity is necessary but not sufficient to yield breakthrough innovation in organizations. This can sometimes cause confusion in employee development efforts and actions taken by management. Companies often look for ways to hire and retain creative employees and at the same time they are also interested in establishing a creative environment for knowledge workers… but should creativity be the primary focus? These firms hope that creativity enhancing steps will eventually lead to greater innovation and therefore help it to achieve sustained competitive advantage. This paper attempts to demonstrate that there are potentially other dimensions beyond creativity related to innovativeness, which should be considered at ...