Skip to main content

Emphatic Store Formats- A Behavioral Study of Consumer Packaged Goods Market in South Africa | Chapter 1 | Current Perspective to Economics and Management Vol. 1

The South African market is in search of an effective retail format that attracts customers and invokes a positive consumer behaviour. In an era of fourth industrial revolution, where retailers around the globe are manoeuvring with latest technologies like Artificial Intelligence and Robotics to help develop more successful retail store formats to invoke positive consumer responses, little evidence exists of empirical research, that explores the success of a selective store format in the South African Consumer Packaged Goods (CPGs) market or Fast Moving Consumer Goods (FMCGs) market. Retail store formats are required to be aligned with the changing customer taste and preferences, and the trends in the industry to be effective. The portfolio of retail store formats available and selected may have a huge impact on the investment and consumer behaviour.

This research paper explores the impact of retail store formats decision on the consumer buyer behaviour in the Consumer Packaged Goods (CPGs) industry by surveying a randomly selected sample of 96 respondents of consumers in the Sandton area of Johannesburg, South Africa. It became apparent through the survey results that the respondents are aware of the alternative retail formats, which increases their probability as customers of Consumer Packaged Goods to visit and buy from a store of their choice. It is established through empirical research that Hypermarkets followed by Convenience Stores and Super Markets are the most preferred retail stores by the customers of CPGs whereas Independent Retail Store has an insignificant impact on the customers. As a consequence the leaders and management of the retail stores in South Africa need to study and analyse the most preferred and successful retail store formats. The retailers in CPGs industry can accordingly decide to focus on the retail store formats that have shown a significant impact on the consumer behaviour. However, the retail industry is very dynamic and the effect of fourth industrial revolution has to be analysed further to enhance the customer retail experience and positively influence their buying behaviour.

Author(s) Details

Dr. Rajesh Sharma
Regenesys Business School, Johannesburg, South Africa.

Read full article: http://bp.bookpi.org/index.php/bpi/catalog/view/26/73/165-1
View Volume: https://doi.org/10.9734/bpi/cpem/v1

Labels:

Comments

Post a Comment

Popular posts from this blog

Greening Regional Airports: A Vision for Carbon Neutral Infrastructure | Chapter 12 | Contemporary Perspective on Science, Technology and Research Vol. 3

 This study provides an overview of the energy demand of a regional airport, divided into individual time horizons. The electrification of aircraft systems raises the question of whether airports will be among the largest electricity consumers in our infrastructure in the future. Sustainability and especially emission reductions are significant challenges for airports that are currently being addressed. The Clean Sky 2 project GENESIS addresses the environmental sustainability of hybrid-electric 50-passenger aircraft systems in a life cycle perspective to support the development of a technology roadmap for the transition to sustainable and competitive electric aircraft systems. This article originates from the GENESIS research and describes various options for ground power supply at a regional airport. Potential solutions for airport infrastructure with a short (2030), medium (2040), and long (2050) time horizon are proposed. In addition to the environmental and conservation benefi...
Post a Comment
Read more

There is No Standard Model of ZFC and ZFC2 | Chapter 03 | Advances in Mathematics and Computer Science Vol. 1

In this Chapter we obtain a contradictions in formal set theories under assumption that these theories have omega-models or nonstandard model with standard part. An possible generalization of Lob’s theorem is considered. Main results are: (i) ¬Con(ZF C+ ∃ M ZFC st ), (ii) ¬Con(N F+ ∃ M NF st ), (iii) ¬Con(ZF C 2 ), (iv) let k be an inaccessible cardinal then ¬Con(ZF C+ ∃ κ), (v) ¬Con(ZF C+ (V=L)), (vi) ¬Con(ZF+ (V=L)). Author   Details: Jaykov Foukzon Israel Institute of Technology, Haifa, Israel Men'kova Elena Romanovna All-Russian Research Institute for Optical and Physical Measurements, Moscow, Russia Read full article: http://bp.bookpi.org/index.php/bpi/catalog/view/46/221/408-1 View Volume: https://doi.org/10.9734/bpi/amacs/v1
Post a Comment
Read more

Occipital Dermal Sinus Tract Causing Craniospinal Infection: A Review | Chapter 13 | New Visions in Medicine and Medical Science Vol. 4

  Dermal sinus is a rare congenital condition characterized by a pathological tract connecting the skin to deeper tissues of the central nervous system, potentially leading to severe infectious complications. It arises from a failure in the separation of ectodermal layers during early gestation. Diagnosing dermal sinus tract in newborns requires a careful physical examination, focusing on midline dimples in the occipital region associated with cutaneous abnormalities like hairy nevus or hyperpigmentation. The presence of drainage, abnormal hair distribution, or localized swelling may indicate a sinus tract. Regular examination for dimples or sinuses is recommended for infants and children with recurrent meningitis or infections. Early detection is crucial to prevent severe complications like meningitis, with Staphylococcus aureus being a common causative organism. Neuroradiological studies, including computed tomography (CT) scan and magnetic resonance imaging (MRI), with histopath...
Post a Comment
Read more