Online Reservation Systems: A Tool for Enhancing Airline Performance in Nigeria | Chapter 01 | Current Perspective to Economics and Management Vol. 2
Aims:
The complexity posed by increased demand for air travel has occasioned a
transition between manual reservation systems to online reservation systems.
The development of these computerized reservation systems came as management
solution to the increasing number of commercial airline companies which put
more pressure on their management to continually seek profits, reduce cost, and
increase revenues in a competitive environment that only provides marginal
profit. Although empirical evidence indicates the ease of airline transaction
such as ticket booking or travel planning for airline customers. However,
clarity on the relationship between the level of usage of reservation systems
and the associated revenue benefits to airlines are yet explored. Therefore, this
chapter explores the relationship between the use of Airline Reservation System
and the performance of an airline. It attempts to assess the impact of ICT
enhanced reservation procedures on the performance of airline industries with a
hope that the information provided will guide airline operators and policy
makers in their bid to sustain productivity and maintain efficiency.
Study
Design: The study adopts a positivist view to
exploring phenomenon’s to assess the impact of Airline Reservation System on the
performance of airline companies. It assumes possibility of an existing
relationship between both variables, hence the proposition of hypothesis for
confirmation or rejection of the claim.
Place
and Duration of Study: Research was conducted in Imo State, a
south-eastern city in Nigeria. The study target population represents the
airlines which utilize the online reservation system have their offices located
in Sam-Mbakwe International Cargo Airport Owerri, Imo state. Consequently, the
airport in Imo State was selected as a suitable study location.
Methodology:
Using survey data collected from airline staff, airline passengers and
reservation agents of six airlines at the Sam-Mbakwe International Cargo
Airport Owerri, Imo state, this study adopts a Pearson correlation analysis to
ascertain the relationship between the number of users of airline reservation system and the
performance viz a viz its returns on assets.
Results:
The study result showed an R2 value of 0.8583 for hypothesis 1, which strongly
expresses the trend component of the relationship and therefore supports the
alternative hypothesis which states that there is a significant relationship
between the use of airline reservation system and the performance viz a viz its
returns on assets. Furthermore, the result from the SPSS coefficients analysis
shows that for a one unit rise in the number of users of the airline
reservation system there is a corresponding .961 rise in the returns on the
assets which further indicates a greater performance level, hence accepting
Ha2: which states that “the correlation between the performance of an airline
(return on Asset) and the use of an Airline Reservation System is not zero” and
rejecting Ho 2.
Conclusion:
Based on the findings, the study encourages a wider adoption of ICT tools such
as the online reservation systems by airlines because its adoption suggests a
propensity for improved revenue generation as well as customer satisfaction.
However, our suggestion for further studies focuses on the exploration of the
challenges of adopting such ICT systems with respect to developing country
contexts.
Author(s) Details
Dr. Geraldine Nkechinyere
Okeudo
Department of Transport
Management Technology, Federal University of Technology, Owerri, P.M.B.1526
Owerri, Imo State, Nigeria.
View Volume: https://doi.org/10.9734/bpi/cpem/v2
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