Skip to main content

Formulation of Strategy to Create a Sustainable Business Organization | Chapter 10 | Current Perspective to Economics and Management Vol. 4

About couple of decades back, Prince Group was one of the leaders in Plastic Industry by being No. 2 in India. This particular independent organization belonging to Prince Group was in the business of Manufacturing and Marketing of Injection Moulded Crates, Blow Moulded jars, drums, bottles etc. Due to high volume of sale generated, business was excellent. This unit’s main business came from two big multinational organizations who contributed around 75 to 80% of turnover for the previous 5 to 6 years. As the time elapsed, the demand from multinationals dropped drastically to almost tending to zero (due to change of market). As a result, the turnover of these Organizations sharply dropped and slipped into loss.

I was known to this organisation being an Auditor who was in-charge of providing Audit services. At this juncture, I was invited to join this organization as Strategy Manager to create a turnaround. I formulated Strategy to cover both Manufacturing and Marketing functions in order to recover. This case deals with how the strategy was evolved and how it was implemented; hitherto few unknown initiatives were taken, what results were achieved both financially and non-financially etc. Finally, at the end of 3 years this organization bounced back with bang with a trebling turnover and earning decent profit. Thus, sustainable business organisation was created.

This article explains in detail as what Strategy was formulated and what was the result.

Author(s) Details

Gururaj Kulkarni
Crompton Greaves Ltd, Mumbai, India and Quality Management System Certification Bodies, European Origin – DNV, TUV Rheinland and BSI, India and Prince Containers Pvt. Ltd. and Prince Multiplast Pvt. Ltd. Mumbai, India and JASANZ (Joint Accreditation Scheme for Australia and New Zealand), Canberra, Australia, Quality Council of India at National Accreditation Board for Certification Bodies, New Delhi, based  in Mumbai, India.


Popular posts from this blog

Consensus Summit: Lipids and Cardiovascular Health in the Nigerian Population | Chapter 09 | Current Trends in Food Science Vol. 1

Aims: To issue a consensus statement on Lipids and Cardiovascular Health and the impact of their interrelationship in Nigerian Population. Study Design: Experts from a range of relevant disciplines, deliberated on different aspects of Lipids and Cardiovascular Health in the Nigerian Population at a Summit. Place and Duration of Study: The Summit was held in April 2016 at the Nigerian Institute of Medical Research. Methodology: Presentations were made on central themes after which expert participants split into four different groups to consider the questions relevant to different sub themes of the title. Consensus was arrived at, from presentations of groups at plenary. Conclusion: With the increase in the prevalence of NCDs, especially Cardiovascular Disease in Nigeria, and the documented evidence of deleterious effects of lipids, the expert panel called for an urgent need to advocate for the general public and health professionals to make heart-friendly

A Review on Gongronema latifolium, an Extremely Useful Plant with Great Prospects | Chapter 11 | Recent Advances in Biological Research Vol. 3

Gongronema latifolium is a plant that has a wide range of nutritional and ethnomedical uses in different tropical African communities. Scientific reports on the chemical composition and bioactivity (anti-inflammatory, antimicrobial, antidiabetic, antioxidant, anticancer and allelopathic properties) of the plant material by different authors are discussed in this review. Future prospects of the plant extracts in the areas of herbal formulations, food preservation, alcoholic fermentation and beer production, drug discovery and allelopathy are also highlighted. Author   Details: Olugbenga Morebise Faculty of Basic Medical Sciences, All Saints University School of Medicine, Roseau, Commonwealth of Dominica. Read full article: View Volume:

An Overview of Ultrasonic Technology and Its Applications in Food Processing, Preservation and Quality Control | Chapter 03 | Current Research in Science and Technology Vol. 3

Ultrasound is one of the emerging technologies that were developed to minimize processing, maximize quality and ensure the safety of food products. In recent years, ultrasound technology has been used as an alternative processing option to conventional thermal approaches. Although Ultrasonication methods have been used for years in research and diagnostics, major advances have been made in the last decade. The applications for which high power ultrasound can be used range from existing processes that are enhanced by the retrofitting of high power ultrasonic technology, to the development of processes up to now not possible with conventional energy sources. The present paper reviews the generation, principle mechanism, properties, process parameters, applications, merits and demerits and future trends of the ultrasound technology in the food processing. Author(s) Details Er. Bogala Madhu Department of Processing and Food Engineering, College of Technology and Engineering, MP