Skip to main content

Determining the Diversion as a Gratification Factor Influencing Mobile Phone Technology Use by Public University Students in Nairobi, Kenya | Chapter 8 | Selected Topics in Humanities and Social Sciences Vol. 6

Diversion as a reward element affecting mobile phone technology usage by public university undergraduate students in Nairobi, Kenya is the focus of this study. The study's goal was to see how distraction affected undergraduate university students' use of mobile phones. The uses and gratifications theory and media technological determinism hypothesis were used in the research. The target demographic consisted of 246,871 undergraduate university students in Nairobi, Kenya's public universities. Quantitative research was employed in this study. Self-administered questionnaires were utilised to collect data for the study. Purposive sampling was used in this study to get a sample size of 573 undergraduate students. The data was examined using descriptive and inferential statistics before being processed using SPSS version 22. Mobile phone technology has been crucial in diversion activities among undergraduate university students, according to the findings. The study found that the more the demand for distraction, the greater the requirement for undergraduate university students to use mobile phone technology. First, the research suggested that software developers create a particular mobile phone programme for university students to utilise as a diversion. Because this study focused on undergraduate university students in Nairobi, Kenya's public universities, the researcher suggests that a follow-up study be conducted among postgraduate students as well as private universities to determine the gratification factors that influence mobile phone technology use.


Author (S) Details

Onyango Christopher Wasiaya
School of Communication & Development Studies, Jomo Kenyatta University of Agriculture and Technology, P.O.Box 62000-00200, Nairobi, Kenya.

Sikolia Geoffrey Serede
United States International University, P.O.Box 14634 – 00800, Nairobi, Kenya.

Mberia Hellen Kinoti
School of Communication & Development Studies, Jomo Kenyatta University of Agriculture and Technology, P.O.Box 62000-00200, Nairobi, Kenya.


View Book https://stm.bookpi.org/STHSS-V6/article/view/3922


Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Greening Regional Airports: A Vision for Carbon Neutral Infrastructure | Chapter 12 | Contemporary Perspective on Science, Technology and Research Vol. 3

 This study provides an overview of the energy demand of a regional airport, divided into individual time horizons. The electrification of aircraft systems raises the question of whether airports will be among the largest electricity consumers in our infrastructure in the future. Sustainability and especially emission reductions are significant challenges for airports that are currently being addressed. The Clean Sky 2 project GENESIS addresses the environmental sustainability of hybrid-electric 50-passenger aircraft systems in a life cycle perspective to support the development of a technology roadmap for the transition to sustainable and competitive electric aircraft systems. This article originates from the GENESIS research and describes various options for ground power supply at a regional airport. Potential solutions for airport infrastructure with a short (2030), medium (2040), and long (2050) time horizon are proposed. In addition to the environmental and conservation benefi...
Post a Comment
Read more

Occipital Dermal Sinus Tract Causing Craniospinal Infection: A Review | Chapter 13 | New Visions in Medicine and Medical Science Vol. 4

  Dermal sinus is a rare congenital condition characterized by a pathological tract connecting the skin to deeper tissues of the central nervous system, potentially leading to severe infectious complications. It arises from a failure in the separation of ectodermal layers during early gestation. Diagnosing dermal sinus tract in newborns requires a careful physical examination, focusing on midline dimples in the occipital region associated with cutaneous abnormalities like hairy nevus or hyperpigmentation. The presence of drainage, abnormal hair distribution, or localized swelling may indicate a sinus tract. Regular examination for dimples or sinuses is recommended for infants and children with recurrent meningitis or infections. Early detection is crucial to prevent severe complications like meningitis, with Staphylococcus aureus being a common causative organism. Neuroradiological studies, including computed tomography (CT) scan and magnetic resonance imaging (MRI), with histopath...
Post a Comment
Read more

Alkali Element Modification of Glucose Molecules as a Method to Dissolve Cancer Cells | Chapter 12 | New Visions in Medicine and Medical Science Vol. 4

  The present study highlights about alkali element modification of glucose molecules as a method to dissolve cancer cells. The central regulation of the mechanisms governing cell proliferation has little effect on cancer cells. Cancer cells are entirely independent of the central command and divide and proliferate on their own, making it challenging to activate their response mechanism. Precisely, this is the reason why they are at risk to the health of humans and/or any biological entities. Instead of trying to reconnect the central command of the growth control mechanism to cancer cells that are already out of the range, we present a method of using the cancer cell’s own irresponsive and uncontrolled growth mechanism to their disadvantage and destroy the cancer cells. We found that this is achievable in an atomic/molecular level study of the glucose molecule, which is the primary food source used for growth and energy generation by all cells in the body, including the cancer cel...
Post a Comment
Read more