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Determining the Diversion as a Gratification Factor Influencing Mobile Phone Technology Use by Public University Students in Nairobi, Kenya | Chapter 8 | Selected Topics in Humanities and Social Sciences Vol. 6

Diversion as a reward element affecting mobile phone technology usage by public university undergraduate students in Nairobi, Kenya is the focus of this study. The study's goal was to see how distraction affected undergraduate university students' use of mobile phones. The uses and gratifications theory and media technological determinism hypothesis were used in the research. The target demographic consisted of 246,871 undergraduate university students in Nairobi, Kenya's public universities. Quantitative research was employed in this study. Self-administered questionnaires were utilised to collect data for the study. Purposive sampling was used in this study to get a sample size of 573 undergraduate students. The data was examined using descriptive and inferential statistics before being processed using SPSS version 22. Mobile phone technology has been crucial in diversion activities among undergraduate university students, according to the findings. The study found that the more the demand for distraction, the greater the requirement for undergraduate university students to use mobile phone technology. First, the research suggested that software developers create a particular mobile phone programme for university students to utilise as a diversion. Because this study focused on undergraduate university students in Nairobi, Kenya's public universities, the researcher suggests that a follow-up study be conducted among postgraduate students as well as private universities to determine the gratification factors that influence mobile phone technology use.


Author (S) Details

Onyango Christopher Wasiaya
School of Communication & Development Studies, Jomo Kenyatta University of Agriculture and Technology, P.O.Box 62000-00200, Nairobi, Kenya.

Sikolia Geoffrey Serede
United States International University, P.O.Box 14634 – 00800, Nairobi, Kenya.

Mberia Hellen Kinoti
School of Communication & Development Studies, Jomo Kenyatta University of Agriculture and Technology, P.O.Box 62000-00200, Nairobi, Kenya.


View Book https://stm.bookpi.org/STHSS-V6/article/view/3922


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