The Rise of an Innovative Bricolage Informal Entrepreneur in Rural Vhembe District, South Africa: A Challenge to Western-centric Conceptualisation of Rurality and Rural Economies | Chapter 02 | Current Research in Education and Social Studies Vol. 2
Bricolage informal motor vehicle
entrepreneurship is growing in rural South Africa. This chapter presents a case
study involving one such entrepreneur and enterprise. Site visits,
observations, face-to-face interviews, and Key Informant Interviews (KIIs) were
used to collect data. Passion with automobile vehicles drove the desire of this
entrepreneur to enter entrepreneurship. The customer base is built from
automobile vehicle owners whose vehicles were out of mainstream formal motor
plans. Original franchises and mainstream financial institutions should assist
these entrepreneurs with funding and development of trade and entrepreneurial
skills to make their activities sustainable and competitive.
Author(s) Details
Mavhungu Abel Mafukata
Department of Development
Studies, University of South Africa, Republic of South Africa.
Tshimangadzo Selina Mudau
Department of Nursing
Science, Sefako Makgatho Health Sciences University, Republic of South Africa.
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